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Subscriber active since. Both companies employ similar strategies: find gorgeous, young women to serve beer and wings in skimpy costumes. But Hooters' costumes and menu have grown stale after more than 30 years in the business. Hooters is now working on rehauling its imagewhile Tilted Kilt and other "breastaurant" rivals are rapidly expanding. Tilted Kilt currently has 94 pubs — up from 14 in — and is planning to open 30 new locations this year, according to Bloomberg. Hooters, by comparison, has closed 40 restaurants in the last six years and had total locations inaccording to Technomic.
The average Tilted Kilt customer is 36 years old, which is nine years younger than the average Hooters customer. Tilted Kilt sets itself apart by offering a broader menu than Hooters, with specials like shepherd's pie and Irish stew, in addition to burgers and wings. But it's the service that brings in all the business, according to Tilted Kilt president Ron Lynch.
Their costumes include knee-high socks, short plaid kilts, and skimpy bra tops that are far more revealing than Hooters' costumes. In order to work at Tilted Kilt, applicants must attend an audition where they are required to try on the costume and play the part. Most of the waitresses are female, while some men are hired to tend bar and bus tables.
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More girls of Tilted Kilt (60 Photos)